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BoF Professional LIVE: The Pitfalls of Marketing Your Fashion Brand as 'Sustainable'
Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with "sustainable" marketing.

Chantal Fernandez, Senior Correspondent, BoF
Maxine Bedat, Founder & Director, New Standard Institute
Aja Barber, Writer, Stylist & Consultant
hosted by Sarah Kent

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Jun 15, 2021 04:00 PM in London

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