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BoF Professional LIVE: What Makes the Perfect Influencer Collaboration?
A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.

Caroline Wright Turnipseed, Founder, CWT Consulting Group
Raissa Gerona, Chief Brand Officer, Revolve,
Venita Aspen, Content Creator
Alexandra Mondalek, Senior Editorial Associate, BoF
in conversation with Lauren Sherman

This BoF Live event is brought to you in partnership with Eastman Naia™ Renew.
Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste plastics, Eastman Naia™ Renew offers innovative circular solutions at scale by creating value from hard-to-recycle materials. It can be used to create soft, comfortable fabrics for everyday casual wear and loungewear. Learn more at naia.eastman.com/renew.

*Naia™ Renew recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process.

BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.

May 4, 2021 04:00 PM in London

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